Our new brand: Built to accommodate all our solutions
HR and Communications Director, Kellie Leigh, explains how the new ICAB brand identity goes much deeper than just colours, fonts and logos.
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- By Kellie Leigh, HR and Communications Director
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![](https://icab.uk.com/wp-content/uploads/2022/10/New_brand_video.jpg)
ICAB is excited to announce its new refreshed design style.
But the change goes deeper than just colours, fonts and logos. We have been reflecting on who we are, how we’ve grown and what’s important. It’s safe to say that we are not starting from scratch but rather our business solutions have evolved and our new identity needed to reflect that evolution and who ICAB is today!
ICAB is a firmly established accommodation agency with a wide reaching suite of accommodation solutions and our rebrand gives us the opportunity to highlight our successes!
Covering short term accommodation needs with hotels, serviced apartments, holiday lets and ICAB PODs plus longer term accommodation such as rental accommodation, furniture, storage, removals and packaging, ICAB really is all encompassing. Alongside our ULTRA department for high net worth clients, the coming together of all our services under one roof is now represented pictorially by our new logo and on our website and marketing materials with information pertaining to the different areas ICAB can service.
We are proud to move forward! The next stage for ICAB is an exciting as we advance with our new brand and with exciting plans to further combine artificial intelligence and technology with emotional intelligence to continue to provide a professional, cost effective and empathetic service to all its users.
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